Clothing for Positive Change

Inclusivity | Social Responsibility | Always Improving

prAna creates high-quality sustainable clothing for men and women. Established in California in 1992, prAna clothing and accessories are now available through our website, flagship stores, and retail partners.

We believe that together, we can outfit our adventures with respect for the planet and its people; We can inspire new generations to thrive and stay active in their own unique way; We can create Clothing for Positive Change.

We believe positive change comes from progress, not the pursuit of perfection. From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing. Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made.

Responsible Packaging

We reinvented the way we package and ship our clothing back in 2010, and
since then, we’ve used roll packing, recyclable raffia ties, and other
sustainable methods to reduce plastic and paper waste.